Home >

UNIQLO Sales Fell 14.5% In November 2010

2010/12/23 13:58:00 58

2010 Sales Of UNIQLO

Uniqlo, Asia's largest clothing chain operator, said its sales in Japanese stores continued to decline for 4 consecutive months despite its offer of a discount for thermal clothing and down coats.

In a statement released shortly ago, UNIQLO, Japan's Yamaguchi City, said that its sales in stores that had been open for at least one year in Japan had been declining for over a year, while sales in November fell by 14.5%.

Ooki Masako, manager of the Tokyo statistical Cci Capital Ltd, owns a stake in UNIQLO. He said in an interview: "this is a disheartened news.

I once hoped that (UNIQLO) sales growth of 10%, or at least to maintain sales unchanged.

Fast fashion brand UNIQLO has lost 23% of its market value this year, the same store sales in Japan in September.

decline

24.7%, which is the biggest decline in 7 years.

Uniqlo

The company expects that the company will offer more discounts in order to increase its competitiveness, and the net income in 2010 will decline for the first time in 4 years.

Although UNIQLO held a 4 day session in November,

Promotion

On the first day (November 20th), sales reached a record 10 billion 200 million yen per day, but the market demand in November declined.

UNIQLO reduced the price of the heat technology turtleneck sweater by 34% to 990 yen, and also lowered the price of the ultra light down garment by 33% to 3990 euros.

Japan's domestic same store sales in UNIQLO are likely to fall by 4.7% at the end of next fiscal year in August.

DaisukeHase, a spokeswoman for UNIQLO, said in a telephone interview: "I didn't think it was a bad figure because we had achieved good sales results over a year ago.

Our sales promotion this month has achieved good results.

We are basically in line with our goals.