Cat Underwear: The Cost Of Net Selling Is 5 Million &Nbsp A Year, And No Longer "Substitute For A Job".

Close to Christmas.

The 50 million yuan can account for 10% of the total sales of cat owners.

In the new year, the sale of the cat project network will reach 150 million yuan, 2 times higher than this year.

Such a growth rate is a "impossible task" in terms of physical store sales.

"Online sales are all just beginning," says Lin. "The power and potential of the network can not be estimated.

This is a new starting line, whether it is the coastal or the mainland, is standing at the same starting point, Wuhan clothing to rise, e-commerce is a good target.

Net sales cost 5 million per year

Compared with the coastal enterprises, especially the clothing industry in Fujian and other places, Wuhan has a clear gap: the annual sales volume of clothing in Fujian reaches 500 billion yuan, while Hubei has only about 100000000000 yuan, such as Anta and other brands, and there are 7000-8000 self operated stores in the whole country.

It is not two days a day to catch up with Wuhan.

It is estimated that the radiation radius of a physical store may only be within 50 meters, and more than 20 kilometers almost lose its attraction. The online shop is different.

Faced with this new channel, cat people first involved in "E flow" last year.

It is not easy to pform virtual economy from traditional sales, and market promotion, goods distribution and so on should be improved.

The cat company admitted that many tuition fees were paid only in the logistics sector.

"In the past, goods were distributed to dealers or self operated stores, and an address could deliver thousands of thousands of pieces. Now it is to face thousands of households. 1000 pieces may be distributed to 1000 retail investors. It is difficult to guarantee that goods will not be delivered or delayed."

There are also ways to promote online sales.

Tens of thousands of messages are simply written and folded. No one will pay attention to the need to design "overhanging" patterns, words, and break through tens of thousands of brands, which is even more difficult than physical stores.

The big selling point of online shopping is the price, but also the increase of sales volume, and the guarantee that it does not produce "internal consumption" with the sale of physical stores. The only way out is to develop products independently for online customers, which will inevitably increase the power of design and increase the cost.

More than a year, the cost of selling 50 million yuan products, the cost of cat people is about 5 million yuan, "the biggest harvest is to figure out the profit model of online sales."

No longer "work for others"

In recent years, Wuhan clothing enterprises are calling a phrase: opening a self run shop.

Earlier, the sales channels of clothing enterprises in Wuhan were mostly agents, franchisees, and then sold into shopping malls. This kind of "shop in store" mode did not have the initiative in the hands of manufacturers. Once the businessmen adjusted the counters, the manufacturers were hit.

Therefore, the opening of self run stores has become the new favorite of Wuhan garment enterprises in the new century.

The emerging network sales, in line with the traditional mode, also have online shopping centers.

The cat company revealed that, like the reality of shopping malls, on the one hand, there will be network big brands stationed on the one hand, and on the one hand will form a "counter" competition among brands.

The cat company said that in the new era of Internet, Wuhan clothing enterprises should also set up a self operated network.

It is understood that the new year's cat people plan to invest 15 million yuan for R & D, integration of logistics systems, advertising promotion, website construction, etc., to build a completely autonomous e-commerce platform, including a payment system, and so on, no longer repeat the physical store era "substitute work" mistakes.