Emotional Marketing: Take Care Of Reason And Move On With Affection.

Nowadays,

In the common emotional marketing techniques, we can easily find the right seats.

Emotional experience, emotional marketing, when pushing Starbucks.

Starbucks creates a deep sense experience for customers to taste coffee and taste life with sixth senses and capture the hearts of white collar petty bourgeoisie.

As a result, Starbucks is not just a place to drink coffee, for its customers, there is a more attitude towards life.

Thanksgiving family emotional marketing, carving is typical.

One sentence, "mother, wash your feet."

It has touched millions of consumers. Although children will not buy washing powder for their mothers, Mama has already believed that carving is a brand full of family flavor.

Another typical example of using this technique is melatonin. One sentence: this year's Festival does not receive gifts. Only the brain receives the gift. It successfully flickers the hearts of thousands of filial piety children.

Commitment even though life style emotional marketing, cherry making.

Cherry Blossom decades of service differentiation strategy, summed up in two permanent, water heater permanent safety inspection, as well as the hood free permanent oil delivery network.

There are many companies that pledge a lot, but not many decades.

"This is this year's oil net" and the postman riding back and forth in the wind and rain, touched millions of consumers.

Child interest emotional marketing, Wahaha is one.

It is not a series of marketing activities attributed to it, but the name of the brand.

No matter what methods, classics can hardly be duplicated, and many enterprises are constantly trampling on this human marketing way under the guise of emotional marketing.

For example, health care products, flooding family scenes and inferior product quality are simply "fooling" consumers to "poison" their families.

This kind of "malignant tumor" makes emotional marketing face "trust crisis", and how to break away from the emotional marketing tactics of thousands of people is another important subject facing marketing people.

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I think emotional marketing is the time to play nostalgia.

There are three reasons:

First, various methods in emotional marketing can basically find insurmountable models, and some of them have been infected with "atypical" viruses. Therefore, it is possible to break through the existing techniques to create a successful example of emotional marketing.

Two, the marketing method of playing nostalgia is more commonly seen in films and TV dramas.

Other products are rare, but many brands already have enough "nostalgia gene", which is a subjective advantage for "nostalgia" emotional marketing.

Three, a huge "nostalgic" consumer group.

It can be said that everyone is suffering from nostalgia syndrome.

Today is a flash in the future, and the future is getting shorter and shorter. Only the past is getting longer.

History is the sustenance of emotion.

No matter after 50, after 60, or after 70, after 80, there are profound nostalgia.

And with these "back" people, there is nothing but human beings.

People have deep feelings for some old and old brands.

In these "post" groups, individuals think they are the most nostalgic group after 80.

The post-1980s era is the sensitive period of China's economic pformation and exploration. Some foreign brands or domestic brands are gradually maturing in the Chinese market. Special and rich cultural consumption memories make the post-80s more nostalgic.

At the same time, there are more nostalgic elements after 80, from old games, old cartoons to candy, even the old phoenix old perpetual parents, plum blossom watches and so on.

Time, place, people, and everything are already available. It depends on the marketing person's own creativity.