Retail Sales In The United States Will Increase By 2.3% During The Holiday Season.

Beijing time October 7th morning news, the United States

The National Retail Federation predicts in the report that retailers' sales will reach $447 billion 100 million in the holiday shopping season in November and December this year, an increase of 2.3% over 2009, the highest increase since 2006's 3.1% increase.

In mid 2009, retailers' sales increased by 0.4% during the holiday shopping season and 3.9% in 2008.

In the worst recession cycle since the great depression, individual consumers have been cutting spending; but now that the economy has begun to recover, consumers are now restarting their buying activities.

Matthew Shay, chairman of the US Retail Federation, said retailers will use planned promotions to boost sales growth.

"This holiday season is hopeful because we are already in a much better position than in the past two years," Matthew Shaw said in a telephone interview yesterday.

We are moving in the right direction and looking forward to the sustained economic recovery process. "

He also pointed out: "consumers want to feel at least temporarily feeling that everything has returned to normal during the holiday season, which is almost certainly a season of emotional buying."

Retail sales growth this holiday shopping season will still be lower than the average of 2.5% in the last 10 years, according to the forecast of the National Retail Federation.

Generally speaking, the holiday shopping season is the biggest shopping season for American retailers.

According to the data released by the US Department of Commerce, the US economic growth rate increased by 1.7% in the second quarter, slowing down compared with the growth rate of the previous two quarters.

The National Retail Federation will make use of retail sales data excluding cars, petrol and restaurants when it comes to statistical reports.

The International Shopping Center Association (ICSC) released its report in October 1st, saying that the same store sales of US retailers will increase by 3% to 3.5% during the holiday shopping season this year, the best performance since 2006.

Mike Niemira, chief economist of the association, predicted that the growth rate of US retailers in November and December would be about 3.5% year-on-year, consistent with the growth rate so far this year so far in November.

The association of international shopping centers traced the sales data of more than 30 chain store operators in the same store.