Honorable Leisure Sports To Create The First Brand Of Fashion Life In China

Recently, honorable "play sports, show Kung Fu" 2011 spring and summer new products conference opened ceremoniously in the honorable Industrial Park.

Cai Fengyi, chairman of Shishi strong Star shoe industry Co., Ltd., TONY, an expert on commodity planning in Malaysia, honored all the agents, branches, media reporters and local media reporters all over the country to attend this conference.

The new brand promotion strategy of "sports and show Kung Fu" was released at the conference.

It is reported that this conference is the first brand conference after a series of reforms and adjustments from the distinguished brands listed in Canada, the new brand promotion strategy such as "playing sports, showing Kungfu".

At the meeting, Cai Fengyi, chairman of the board of directors, made a welcome speech and made an important speech. He pointed out that "after the Beijing Olympic Games, China's sporting goods market has gradually changed to the life movement."

Therefore, the future positioning of the honorable leisure sports brand will be mainly based on life movement.

And put forward that we should make the honorable sports brand the goal of the first brand of the domestic life movement. We encourage you to "constantly change your mind and introduce fresh blood so that you can grow continuously and be invincible. We hope to sit together with you and continue to work hard for our noble and common cause."

"We will push the distinguished brand business to another peak."

For the first time we mentioned the concept of brand promotion, "honorable leisure sports", the honorable leisure sports brand leader has made such a deep interpretation: in our life, there is no movement, sports is no longer confined to sports grounds.

And the "play" here is a sport, and Kung Fu is an attitude.

For example, our sport generally refers to competitive activities, which is a skill, but the "Sports" of the "honorable" here refers to those non competitive activities, which are obviously separated from traditional sports, and are more entertaining and life oriented, which is a change of concept.

The "Kungfu" is a continuation of the concept of "Kung Fu", which is a great extension of the concept of Kung Fu, which means that young people play whatever they want.

How do you play?

We must work hard so that we can show kungfu.

Thus, the word "Kungfu" is sublimated from a purely technical noun to a sport attitude and a life attitude.

This new product launches three series of new series of honorable leisure sports led by TONY, an expert in Malaysia commodity planning: a series of sports activities featuring sunshine and vitality, a series of campus leisure sports, a series of campus Rugby clubs, and a series of "hip hop" music themes.

Each series, each style has its unique fashion elements and colors, especially suitable for people in the age of 18-35 years, especially the "90 series" developed specially for the young people after 90. No matter its color collocation, element application, material selection and so on surpass the past, it is a rich, new and powerful competitive power.

"This product is more fashionable and younger than before.

And the material and price are more competitive. "

A dealer said after watching the honorable new product in 2011.

In the evening, in the Shishi clothing city, "show sports, show skills" fashion life sports show, fully and accurately displayed the honorable 2011 spring and summer products style and characteristics, attracted many industry people and media attention.

Play wonderful, show yourself.

In this competitive market, not only everyone has to work hard to show themselves.

A brand is also the same, we must continue to promote, do publicity.

Perhaps this is the true meaning of the honorable "playing sports and showing Kungfu".