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Wenzhou Shoe Brand Rises The Banner Of "New Health Principle"

2010/8/31 12:07:00 47

Wenzhou Shoe Brand

A few days ago, any search website such as Baidu, Sohu, YAHOO, Youdao, Zhong Shu, sosu, search and others searched for "new healthism". The first few pieces of information obtained were related to the brand of Wenzhou's brand, JAL da. If the word "shoe industry" was added to the "new health principle", the first few pages of the search were almost news related to Jill.

Why is "new healthism" monopolize by the brand of Wenzhou JD? A few days ago, the author of Tan Ru's investigation found that the brand of "Wenzhou's new health theory" advocated by Jill's brand was not a speculation, but a practice.


Hold up "

New health theory

Banner


"New health theory" involves many industries. Health products, beverages, food, automobiles, architecture, decoration, clothing and so on are closely related to health. Some brands of these industries have also injected the concept of "new health concept". However, only the Wenzhou jelda shoes company has set up the banner of "new health principle". Under this banner, jelda has developed high-tech products nanomaterials air conditioning shoes, and constantly "new health theory" runs through it, constantly innovating itself and constantly adding "to add" to upgrade it, which is more conducive to human health.


In the past, in the reader's consciousness, "new health theory" is just a concept without substance.

Now, Jill's independent innovation and addition in the upgrading of products make up for this regret and endow new connotation of "new health doctrine".


What is "new healthism"? Zheng Yujian, deputy general manager of Wenzhou JD shoes company, explained it: the so-called "new" lies in the renewal of healthy lifestyles, attitudes and ideas in the new era.

In the new era, the health of the living body is the first element of social development; the so-called health is the best state of life existence and the most precious wealth of life; "new heath" is aimed at the contemporary people who have a quick working rhythm, brain overdraft, lack of exercise, and a deviation of life concept. They hope that the contemporary people will pay attention to physical health, mental health and human health, and focus on the above three levels on the basis of the quality of life to achieve comprehensive health.


Unique "new health doctrine" classic sentence


For "new health",

Jill people

Although it has not invested a penny for its conceptual speculation, the whole process of the upgrading of Jill's nano functional air conditioning shoes is wearing "new healthism".

In 2010, the jilda people added other functions on the basis of the original protective foot properties of air conditioning shoes: removing foot odor, shockproof, invisible heightening, antibacterial and so on, and enhanced the functions of "ventilation, deodorization, sterilization" and other functions, so as to make the upgraded A+ model more conducive to human walking, such as improving the lower limb deformation, straightening and straightening the joints, enhancing support and balance, improving the overall function of the lower limbs and promoting human health.


Why is "new health" integrated into Jill?

Product development

What's in the blood? Zheng Yujian's understanding of "new health" is enough to explain everything.

As early as in 2009, a number of media published "functional shoes become the 2010 shoe industry fashion show new highlights", "functional shoes" 2010 the trend of China's footwear industry, and so on. Zheng Yujian's sentence that "new health is the real power of China's footwear industry in 2010" has been widely disseminated by many articles as classical sentences.

Subsequently, in the "jilda shoe industry" published by the manager's daily, the success of the "upgraded A+" nano function air conditioning shoes, Zheng Yujian's "new health theory" is also the direction of the pformation and upgrading of the traditional footwear industry.

Recently, HC has made news headlines by directly using Zheng Yujian's "shoe industry's future crossing road to start with new health theory".

For a time, Zheng Yujian seemed to be the keynote speaker of "new health".

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