Unique Marketing Techniques &Nbsp Can Create Brilliance.

The word "embarrassed" appears on the Internet.

This should be regarded as a subversion of Lining's public impression.

Young people who are accustomed to sports brands abroad think that Lining is an "old" brand.

Now, Lining is proving to the public with a series of products that it is trying to move closer to the fashion brand that young people like.

From a general point of view, what is popular is what has universal needs, that is, what has market.

Enterprises that take the lead in grasping this trend often seize business opportunities.

As a matter of fact, the reaction speed of Li Ningjiong's shoes is comparable to that of ZARA.

When sports star + CCTV advertising's Chinese sports brand standard action encountered aesthetic fatigue, a series of people's humorous advertisements quietly ignited the curiosity of consumers - retired old men beat table tennis players, and pure and beautiful girls beat tennis divas.

When these seemingly impossible things happen, the brand manifesto of the "bird of happiness" and "who is afraid of it?"

Let the ordinary people replace the sports stars to become the advertising protagonists. This bold mode is rarely seen in the competitive sports brand.

However, when the "bird of happiness" banner is honored, many people in the industry applauded it.

"In sports star resources, brand awareness, professional R & D team, high-tech innovation and other major indicators, Nike, Adidas, Lining and other giants have obvious advantages.

Facing competition is hard to win, and changing direction is the first, "Li Jubin, a senior sports communication expert, said." KAPPA has made sport fashionable and has become a classic work of repositioning differentiated brands.

But the pleasure sports that the birds emphasize, it is very clever to grasp the essence of the movement - whether it can experience happiness and relaxation in sports, is more resonable than whether the action is standard or whether the technology is outstanding.

In the world, there is no international shoe brand monopolizing the industry. Whether it is Wenzhou shoes (Fujian shoes, Guangdong shoes, Chengyu shoes, etc.), or Chinese shoes or world shoes, the final shoe enterprises should compete with the domestic excellent brands with the strength of the brand, and gradually enhance the management level with the international brand competition, forming a first-class brand culture. BELLE's listing has broken the marketing dream of some Wenzhou shoe enterprises to conserve homogenization competition, and some Wenzhou shoe enterprises with relatively advanced thinking foresight have been queuing up to wait for the listing, so as to raise the short board of the brand promotion with capital operation.