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Western Luxury Fashion Giants Set Off "Breaking Up The Frenzy".

2010/7/29 10:28:00 56

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Western Luxury Goods

For hundreds of years, the West

Fashion brand

China has always regarded China as a cheap raw material and labor market.

But in recent months, China has attracted the attention of the fashion industry for its booming economy.

Many high profit fashion brands say they want to expand their operations in mainland China.

Vivienne Westwood said it will open 20 boutiques in China, and the old British Burberry store in China will also increase its existing 44 to 66 in 2012.

In addition, the US leather goods brand Coach will open 20 retail stores this year, and Italy's handbag and luxury clothing manufacturer Ferragamo also plans to open 10 stores.

Not long ago, MarionCotillard and ChalizeTheron joined Dior's creative director JohnGalliano to attend the debut of Dior in Shanghai.

SidneyToledano, President of Dior, said: "the great improvement of China's consumption power is only one aspect. Chinese consumers are becoming more sophisticated. They like to buy products with special marks, which represent the quality and uniqueness of products."

Last year, fashion

Luxury goods

Giants (such as LVMH) found that the sales of their products surged in the Chinese market, and the Chinese market digested 750 million dollars worth of luxury goods.

According to a report published in McKinsey last autumn, the consumption of the first one hundred cities in China will double from 2008 to 2015.

China will no longer be seen as cheap.

Commodity Center

Consumers are getting richer and more willing to spend money on shopping. They are very optimistic about the economic situation and their job prospects.

Consumers in China's middle cities, such as Chongqing, are also very optimistic about purchasing power.

Not only Shanghai has a very large consumer group, but also cities like Guangzhou have great potential.

Surprisingly, so many cities have the potential to become a luxury market.

Even in Europe, for the UK, consumers are less interested in luxury goods once they leave London.

It is said that TomFord, the former creative director of Gucci, has also targeted the huge market in Shanghai.

The shoe brand GeorgeEsquivel, based in Losangeles, plans to open its first independent store in Beijing later this year.

Editor's comment: however, the tastes of Chinese consumers will not be the same as those of European and American customers. Too many Western companies have forgotten the localization process in their products and advertising styles. Those images that resonate in Europe are not necessarily suitable for Chinese consumers. Therefore, choosing products and advertising images suitable for Chinese consumers is essential.