Clothing Enterprises Should Adjust The "Time Period" On The Basis Of Weather.

Affected by the weather, Quanzhou clothing retailers are looking forward to the peak season for summer wear. However, some summer wear manufacturers are forced to postpone the delivery time, and the order can not be recovered in time.

Summer sales season is slow to arrive.

"It's June. It's not hot yet!"

Lin Han tie, the owner of a clothing store in Quanzhou, sighed at the continuous rain, sighing that the summer wear sales began to enter the peak season in May.

In mid April of this year, new styles of summer wear have been listed, but sales are not ideal. Instead, some spring coats are selling better.

Recently, reporters in a large shopping mall in Jinjiang city women clothing counters to see that the brand of summer clothing has been fully listed, but it is difficult to arouse consumers' desire to buy, "the recent rainy weather has had a certain impact on the sales of summer wear. Last year, this time can walk dozens of pieces of goods, and now can only sell more than ten pieces a day", a brand counter leader Chen quite sighed, she now most hope that the temperature can steadily rise, because only the weather is hot, summer wear can be hot.

"This summer business is definitely not as good as it used to be. If this weather continues, it will be troublesome!"

Lin Han iron frowned, said that the two season of spring and autumn in Quanzhou is shorter. Most of the clothing stores do not have much spring clothes this year, even if some of the spring stock can be left for sale in the autumn. After all, the styles of clothing are generally not changed much, and the summer wear can not be sold until next year, because the styles of summer wear are very large every year. If the weather is too late to turn the heat, maybe this summer wear should be sold in advance to make up for some losses.

Increasing summer stock and increasing pressure on manufacturers

"If the weather doesn't get hotter in 20 days, this year's manufacturers will definitely lose money."

Lin Qingshan, the head of Shishi clothing production company, said with great reluctantly that the weather this year had brought them great trouble. At present, many good summer clothes were still stacked in the warehouse. Because of the delay in temperature, some customers postponed the delivery date of the summer order, so the customers' tail could not be recovered in time, and the capital chain of the enterprises seemed to be more intense.

"Now I stare at the weather forecast every day, and I hope to get hot soon."

It has been calculated that the time of selling short sleeved summer clothing in Quanzhou in a year can extend from April to October, and there is a long 7 months. The importance of summer clothing to clothing enterprises is self-evident.

According to the industry, spring clothing accounts for only 10% of the total annual sales of products. Most clothing companies in Quanzhou still have orders for summer wear and winter wear.

From the present point of view, this year's business will be better if there are more orders for winter wear and fewer orders for summer wear.

Although the first wave of summer clothing sales this year suffered from low-temperature weather, it is too early to say that clothing manufacturers in Quanzhou will be in trouble.

"As long as the weather is really hot in recent days, there will be no big loss for summer wear manufacturers."

Lin Qingshan analysis, summer wear sales and the "outbreak" of the occasion, once the hot weather, consumers will be suppressed demand in the early stage will be released, Quanzhou summer clothing manufacturers will also take the "danger".

Establishing early warning mechanism and adjusting product structure

In western economics, there is a Delphy's law of Meteorology: the ratio of input and output of meteorology is 1: 98, that is, if enterprises invest 1 yuan in meteorological information, they can get 98 yuan economic returns. Under different conditions, they can not only avoid losses, but also get higher economic returns.

In fact, many garment manufacturers in Quanzhou have realized the importance of meteorological information.

Mr. Chen, director of the brand clothing market in Quanzhou, believes that clothing enterprises should pay more attention to and collect meteorological information. Trade associations should establish a set of meteorological warning mechanism, maintain regular communication and contact with meteorological departments and authoritative meteorological experts, timely remind clothing enterprises of the impact of climate change on industry or market, so that enterprises can make adjustments in the product mix earlier and reduce losses as far as possible.

In addition, the industry also suggested that clothing enterprises should adjust the "time period" on the basis of weather conditions and develop products with large temperature span.

At present, some clothing enterprises in Quanzhou have begun to act. For example, each of the stores has to fill out a simple questionnaire on local weather, temperature and customers' clothing condition every day, and send it back to the corporate headquarters on the same day.

In this way, the headquarters can control the weather conditions everywhere, and the specific delivery arrangements of all stores can be targeted.

In the light of the climatic characteristics of our country and the design concept of traditional jacket, the first time the jacket was designed to be short sleeved, with V collar or round neck, short sleeves or sleeveless tight T-shirts, making it more suitable for temperature difference between morning and evening.