Sports Marketing Of Quanzhou Garment Enterprises Is Becoming More Rational.
A few days ago, from the presentation of the World Cup Program advertising resources in Xiamen held by CCTV, Jordan, such as del Hui, Anta, XTEP and Jordan, has signed the relevant advertising resources of the world cup, and the world cup will have the appearance of the brand.
"Watching the World Cup"
brand
Influence, world cup
Marketing
The war started at the end of last year, and del Hui spent about 20000000 yuan at the end of last year to win the right to broadcast the cctv world cup.
Anta, XTEP and Jordan signed the world cup related advertisements with CCTV late last year.
Insiders say.
Hu Chucheng, vice president of the company, also said that the goal of the company is to lock in business people, while business people love football very much.
During the world cup, he will consider putting in a certain amount of advertising and feeling the world cup with the target audience.
Su Zaiquan, manager of Xiamen China brand, said that after all, the world cup is a major international event. Xiamen China will enhance its brand promotion efforts by leveraging the platform of the world cup.
Xoceco has a branch in South Africa, where there are production bases and sales channels, so it is sure to advertise locally.
Found many years of sports marketing experience.
Quanzhou Enterprises
A rational attitude has been put on the marketing methods of heavy investment in international competitions.
The relevant points of the nine Muwang Wang said that the focus of the world cup is three-dimensional. They will formulate a suitable promotion plan according to the long-term strategy of the company's brand. They may avoid positive confrontation and make articles from the regional and terminal.
Some enterprises say they will not adopt a single advertising bombing, but adopt a comprehensive marketing strategy.
For example, around the world cup, a series of activities such as public relations and sales promotion should be carried out to deepen the connotation of enterprises.
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