The Textile Industry Should Form Its Own Independent Right To Speak.

In economics, the representation of value-added products in every link is likened to a smile curve. The high left ones are R & D, the right side is brand marketing, and the lower part of the middle is manufacturing.

When technology innovation has a high profile, people will naturally turn their attention to the other side.

"At present, the upgrading of the textile industry is to lift up two corners of the mouth, grasp the research and development of the industry, and push the brand marketing up, which is our core competitiveness."

Yang Donghui, vice president of China Textile Industry Association, said.

Sun Fulin, a 81 year old man in Ji'nan, Shandong, said, "in the past, the Jinan people bought cloth to see the brand." Ming Ju Qing "and" double fish blue "were all famous brands. Now people buy clothes to see brands, foreigners wear clothes made in Beijing at the Olympic Games, and Chinese clothes also have world famous brands.

From buying cloth to looking at brands to buying clothes and looking at brands, on the one hand, it reflects the great development of China's garment industry. According to statistics, from 2001 to 2008, the average annual growth rate of domestic clothing consumption reached 14.72%. On the other hand, it also reflected the change of ordinary consumers' requirements for "one size cloth": from wearing warm clothes to strong clothes to wearing healthy and fashionable clothes, they put forward higher and higher demands on styles and brands of clothing.

Bosteng in a down jacket, YOUNGOR in a suit, red beans in a shirt, seven wolves in men's clothing, PEAK in sports goods, Anta and Lining, Ordos in cashmere sweater...

Domestic brands have grown rapidly and become the "standing" in the Chinese wardrobe. It is also a well-known brand of China's textile industry towards the world.

For clothing and textile enterprises, the value of the brand is directly and forcefully reflected.

Zhang Li, director of the consumer goods industry department of the Ministry of industry and information technology, said that the market resources and policy resources are further concentrated on the dominant enterprises.

Han Xiuyun, Professor of economics and Management School of Tsinghua University, also found that many clothing companies with independent brands still achieved a profit growth of 30% after the international financial crisis.

How to make consumers familiar with a brand?

We should "practice internal strength", focus on R & D, design and creativity, work hard in individualization, meet the needs of consumers in different ages and regions, and build brand culture.

Yang Donghui said.

While practicing "internal strength", we must learn to "borrow external forces" and make efforts in marketing innovation.

In 2008 Beijing Olympic Games, Lining, the sports clothing brand, promoted the international popularity of the brand through the Olympic world platform by sponsoring the foreign sports teams such as the Spanish men's basketball team, the Argentina men's basketball team and the American table tennis team.

Independent brand building has become an effective way for China's textile industry to enhance its international competitiveness and achieve a new round of rapid growth.

As Zhang Li said, "in the increasingly competitive international textile and garment industry, accelerating the cultivation of a number of internationally competitive textile and garment independent brands is conducive to the formation of China's textile and garment industry in the world industrial system, thus accelerating our country from" textile power "to" textile power ".