Youku CEO Gu Yongqiang: A Team Of Funds To Start Business Again

The YouTube video website established in the US in February 2005 has now uploaded 35 thousand contents per day, with 35 million views per day.

In 2006, YouTube was bought by Google at a price of US $1 billion 600 million.

2006 China's financial year event selection

In China, from the beginning of the dispute caused by a "steamed bread", people began to see the influence of video.

"The era of universal video is coming."

Gu Yongqiang, President of Youku network, saw China's huge market space.

Gu Yongqiang can still remember that when he first served in the Sohu, while watching more and more pictures and articles, he lamented the intermittent video because of the slow speed of the Internet, and did not know when the little window would be smooth.

"Now it's finally done. With bandwidth technology, 35 megabytes of video will be ready."

Gu Yongqiang smiled and said, "I also play video games, collect a lot of things, and often communicate with my friends.

The old Internet speed is slow. Now, just click, the sound of the boom is passed.

Gu Yongqiang sits in the public space of Youku headquarters, drawing pictures from reporters. Behind him is the logo of Youku, a cartoon image camera and a small screen.

After leaving the Sohu vice president in March 2005, Gu Yongqiang had been "avoiding the public view and low-key sneak".

In 2006, he took the search fund back to the Internet, but what he did was no longer a picture, but a video.

After obtaining the search fund, Gu Yongqiang spent nearly half a year watching many Internet related projects.

In the end, Gu Yongqiang, who wants to be the third generation Internet pioneer, has chosen "micro video".

Gu Yongqiang has a DV in his house. He sometimes takes some pictures.

He said that his level was not enough, and he could not be as red as Hu Ge.

But for someone like him who is a veteran of the first generation Internet, there are huge business opportunities behind those funny or funny videos.

In May 2006, Youku had just completed the internal survey, and the staff of the website found that film director Lu Chuan had spread the tidbit of "Hoh Xil" to his website.

"Everyone was very surprised at that time. Many people came around to see it."

Zhang Fenglei, vice president of Youku network, remembers the scene at that time.

Later, Lu Chuan put some of his commercials and a new MV for Zhu Zheqin, because MV has not yet been released, so Lu Chuan allowed only the circle of friends to watch.

"Later, we contacted Lu Chuan. He said that one of his friends told him about this website. He put some pieces of flowers and interesting scenes behind it."

Zhang Fenglei said.

Gu Yongqiang said he made the platform of Youku, and only made micro videos to give up long films.

The so-called micro video refers to those video clips less than 20 minutes in length, and there are no copyright problems in such films.

"However, micro video is not just Hu Ge's" steamed bread "kind of works.

Gu Yongqiang said, "after all, there are a few people who can create, most of them are friends who like to collect videos from all over the world, especially those who like watching videos.

Our platform has professional studios that can be created, and videos, which are collected by ordinary netizens everywhere, are funny, dubbed and diverse in content.

Gu Yongqiang said he himself is a member of the website every day, and every two or three days, he will send a new video of fun to the Internet, "I believe there are many people like me."

"In the case of good quality, most people like watching videos. This is no problem. It is also the most confident place for me to make profits, so I think there are still many ways to make profits for my pure video website."

"Video must be part of people's access to the Internet, and technical support must reach a certain level. Now China's broadband users are 64 million, which has surpassed 50% of the Internet users."

Popularity, advertising investment is naturally part of the profit, and the cooperation with film and television companies and mobile phones, MP4 mobile terminals pay downloads.

In fact, video covers a wide range. It can be taken by netizens, and it can also be part of a movie.

For example, we have a new movie, we cooperate with the film company, they pay a certain fee, can make a piece of flowers on the Internet, let users to dubbing, is also a way of publicity for the movie.

Gu Yongqiang said that in the present era, what is needed is the short, interesting video. "Who will stare at the screen for two hours?"

Gu Yongqiang said his recent plan is to do user experience well, and to do the downloading of mobile terminals.

"I have confidence in making profits. After all, some websites have survived very well through several CRBT downloads."